Having used both a Nook and a Kindle 2. I currently prefer the Kindle. The Kindle is noticeably faster, I found the shape more comfortable to hold, and the batt

Having used both a Nook and a Kindle 2. I currently prefer the Kindle. The Kindle is noticeably faster, I found the shape more comfortable to hold, and the battery life is significantly better. In theory, the LCD on the Nook is much better for navigation than the input the Kindle uses, but in practice I had a hard time getting it to always do what I wanted. At first I was excited about the Nook because it was running Android and was looking forward to seeing that apps they might come up with. But after using it for a week or so, I decided that I really only need my eReader to do one thing. Read books. Any extra stuff is just distractions. While obviously not everyone wants such a specialized device, I think I enjoy the fact that reading is a separate activity from everything else. So, honestly, I don't see anyway a company like Apple could do much to improve on the experience of the Kindle (or even the Nook) when it comes to just getting lost in a book.