Which could be, as the GP said, a static site generator, blogging engine, ePubs, etc. If your one-line intro for anything includes the word "system", stop and

Which could be, as the GP said, a static site generator, blogging engine, ePubs, etc. If your one-line intro for anything includes the word "system", stop and rewrite. For example: Pollen helps authors create beautiful and functional web-based books that are written as programs that generate HTML. Never-have-I-ever seen anything that confuses "feature" and "benefit" so much as this project. Why do I want my next book to be a program? A 20-minute video explaining it is almost condescending.