If you search for a .com domain and it's already taken, you're not being creative enough. You're looking where someone has already looked in the world of ideas,

If you search for a .com domain and it's already taken, you're not being creative enough. You're looking where someone has already looked in the world of ideas, you're not expanding the world of ideas. Whereas if you force yourself to buy an untaken .com domain, you are pushing yourself to think creatively. You might even get so lucky to come up with a fantastic name such as Airbnb or Zenefits.