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Check out this short video by a well known graphic designer (Michael Beirut). He explicitly talks about how logos are inherently NOT important and are overempha
by onedev 11y ago
Check out this short video by a well known graphic designer (Michael Beirut). He explicitly talks about how logos are inherently NOT important and are overemphasized in the world. Rather it is the consistent actions of a company that give a logo meaning and builds a "brand": https://www.youtube.com/watch?v=I0jw-Q7r-ng https://www.youtube.com/watch?v=I0jw-Q7r-ng
- ThomPete 11y agoExactly. It's the same reason there is no such thing as branding per se. Everything you do is branding. From your packaging to your customer service to your employees.
- TeMPOraL 11y agoThat's exactly how I see it. Your logo has an important function - of an anchor. It's a symbol that can bring up all the feelings and memories people have associated with your operation. But it isn't magic, it has no power if people's feelings aren't there.