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> The more I see things and think about them, the more I believe that this whole talk of logos being "very important since it's what your customer looks at all
by malisper 11y ago
> The more I see things and think about them, the more I believe that this whole talk of logos being "very important since it's what your customer looks at all the time" is a big scam perpetuated by graphics designers, because they make (a lot of) money on you believing you need the slick, $expensive new brand image.
Patio11 has actually A/B tested two different logos. His conclusion was that "Your logo could potentially add or subtract 10% from enterprise value"[0].
[0] http://www.kalzumeus.com/2010/08/04/does-your-product-logo-actually-matter/ http://www.kalzumeus.com/2010/08/04/does-your-product-logo-a...
- alextgordon 11y agoI'm reminded of Mr Plow. https://www.youtube.com/watch?v=OElW2BrB6So https://www.youtube.com/watch?v=OElW2BrB6So https://www.youtube.com/watch?v=iTY5EKN6bzM https://www.youtube.com/watch?v=iTY5EKN6bzM The new logo is bad because it doesn't communicate what the product is.
- ThomPete 11y agoI wont even get into the amount of issues with testing a logo via A/B testing. Patios A/B test is anecdotal not by any metrics statistical.
- harryjo 11y ago> "Your logo could potentially add or subtract 10% from enterprise value"[0]. ...for a very small enterprise with 0 previous brand recognition, choosing logos at random. BCC site's main goal is to not look like a scam, so people understand it's a legitimate product, not a "steal $10 and disappear" site. That's important, but not as important if your product is already more substantial and credible than "pictures you could download free from the internet, for a small price."