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Wouldn't appearing weak by not shelling out potentially tens of thousands of dollars for a domain name be, well, accurate? I mean...these are startups, not esta
by finkin1 11y ago
Wouldn't appearing weak by not shelling out potentially tens of thousands of dollars for a domain name be, well, accurate? I mean...these are startups, not established companies. I think showing weakness could be to the advantage of a startup, which PG seems to ignore.
- rpedela 11y agoHow is showing weakness an advantage?
- wisty 11y agoIt can signal value, though you might end up chasing worse customers.
- deleted 11y ago[deleted]
- finkin1 11y agoIt can signal a prioritization of values. Startups tend move fast and be flexible, and tend to have less customers so each one is more valuable. Established companies tend to move slowly and often provide worse customer service. By being honest about being a startup (or being an established company) expectations can be set between company and customer. Pretending to be established when in reality you are not seems disingenuous, and I think it's pretty easy to argue that being genuine is good/can be an advantage.
- rpedela 11y agoI don't really see how .com or not translates into being genuine or not. Having been a founder for four years now, I have learned that the word "startup" usually scares potential customers. It is actually a good thing to seem more established than you are. However that doesn't mean you are disingenuous either. It is not black or white. You can look more established: .com domain, decent website, proper terms and privacy policy, no beta or "coming soon" wording on website, etc. However if someone asks directly how established you are, you are truthful. What the potential customer wants to know is if they can trust you, and you won't be gone tomorrow. Therefore if you are truthful about the company's state, but seem like you are established then more people will look past the word "startup" since it will be obvious to them that you are serious and have some idea what you are doing. In other words, you dont need to go around yelling at the top of your lungs that X is a startup. That strategy will most likely fail. But you certainly shouldn't deceive people either. There is a line.