Uber was ubercab.com > With characteristic sense of profitable timing, it bought the domain name Uber.com from the Universal Music Group for 2% of the company

Uber was ubercab.com > With characteristic sense of profitable timing, it bought the domain name Uber.com from the Universal Music Group for 2% of the company then later managed to buy back the shares – today worth hundreds of millions – for $1m. http://www.theguardian.com/theobserver/2014/dec/21/travis-kalanick-uber-cab-app-observer-proifile http://www.theguardian.com/theobserver/2014/dec/21/travis-ka...