Nowadays, it seems that if your startup is primarily a web application, then choosing the right domain is a little more important than if you make an app like S

Nowadays, it seems that if your startup is primarily a web application, then choosing the right domain is a little more important than if you make an app like Snapchat. Is there really a big difference if you type in "snapchat.com" vs "snapchatapp.com"? However, if you can avoid more obscure and complicated URLs, then by all means do it. I think its best practice to have something straight forward so the user doesn't have to search first to come on your site. You never know what kind of distraction can present itself in those few seconds leading a user away from your site.