4 ms·
I disagree. My parents are typical web users. Fairly tech savvy, but not tech insiders. I recall telling them about bit.ly. It took a while to explain that it
by beambot 11y ago
I disagree.
My parents are typical web users. Fairly tech savvy, but not tech insiders. I recall telling them about bit.ly. It took a while to explain that it wasn't bitly.com, bit.ly.com, etc. They ended up just searching for it instead of typing in the domain name.
Think of the added friction this causes... and as we all know, every added interaction detracts from the conversion funnel. Taken in aggregate, many startups cannot afford the attrition of a shitty domain name.
- baddox 11y agoIsn't that a slightly different point? You're talking about ability of a user to discover or find the site, not the user's perception of the strength of the business.
- just_had_coffee 11y ago...but the point is that to some non-technical users a "new" TLD won't even look like a full URL.
- baddox 11y agoThat is beambot's point, and it's valid, but it's different than the point in this essay.
- rwallace 11y agoDon't typical web users these days always search instead of typing in the domain name?
- untog 11y agoThey ended up just searching for it instead of typing in the domain name. And they found it. That's how a large, large number of people find web sites these days, and it works fine.