According to the article, there's a third option: > It turns out almost any word or word pair that is not an obviously bad name is a sufficiently good one, and

According to the article, there's a third option: > It turns out almost any word or word pair that is not an obviously bad name is a sufficiently good one, and the number of such domains is so large that you can find plenty that are cheap or even untaken. So make a list and try to buy some. That's what Stripe did. (Their search also turned up parse.com, which their friends at Parse took.)