I think that changing your name is almost always the wrong thing to do. It's a sort of 'reputation bankruptcy' that only makes sense when your "credit" has bee

I think that changing your name is almost always the wrong thing to do. It's a sort of 'reputation bankruptcy' that only makes sense when your "credit" has been damaged beyond repair. I imagine it would be different if you are primarily concerned about your reputation with your investors rather than your reputation with your users; but I think that big companies regularly undervalue the customer familiarity with their brand. Sure, when choosing a name, choose a name that has an available .com. Why not? Before you've invested anything in a name, it is all but valueless, so the cost to getting a .com is very low. The value in a name is in how many people recognize and remember it; if nobody knows your name, it's worthless. If people do remember it, it doesn't matter how awkward or weird the name is; the value is in that recognition. Once you have that, don't fuck with it.