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Best advice I've ever seen on naming a business is from this old Seth Godin gem: http://sethgodin.typepad.com/seths_blog/2003/06/naming_a_busine.html http://se

by sivers 11y ago

Best advice I've ever seen on naming a business is from this old Seth Godin gem: http://sethgodin.typepad.com/seths_blog/2003/06/naming_a_busine.html http://sethgodin.typepad.com/seths_blog/2003/06/naming_a_bus... I read that in 2003, and have never forgotten the "Lemon Pie" example since.

rubiquity 11y ago
I've done some scuba and I don't get the Lemon Pie name in that context. Care to explain?
- zyxley 11y ago
  It's the whole point of the linked article. > The LESS it has to do with your category, the better.
  - rubiquity 11y ago
    Apparently I'm still really, really bad at this.
    - function_seven 11y ago
      :). Just think to yourself what apples have to do with computers and phones.
      - Stratoscope 11y ago
        The Apple name did have a somewhat contrived connection with computers when the company was first started. Back in 1976, Steve Jobs explained the name to me: "Take a byte of the Apple, get it?" And that's where the famous shape of the logo came from. (I almost ended up working for him at the time - but that is a whole other story!)
        rebekah-aimee 11y ago
        That's cute! I didn't know that, thanks.
- vermontdevil 11y ago
  To me I don't think it has anything to do with Scuba per se. More like it's a simple and easy name that you can build your scuba tour business around. In other words - pick a good and easy English name or two and go from there. Avoid hard to pronounce words or smash two words together to make up a new word that means nothing. At least that's how I see it.
- gonzo 11y ago
  easy as lemon pie
dpcan 11y ago
I was developing websites in 2003, so I feel like I should be able to relate here, but he has this comment at the bottom that I can't figure out... "Use a stock photo CD and find cool pictures that match your name BEFORE you pick the name. If you can find a bunch of $30 images that work with a name, grab the pictures, then the name." Huh?
- JoBrad 11y ago
  I think he's saying that once you have a set of potential names, get some stock photos/pictures that match up to those names, and then pick a name that you like AND has cool stock photography. That will keep you from picking a name and then having to spend even more time picking photos that go along with your name.
chromaton 11y ago
The name "lemon pie" makes a clear image in your head. This makes it easier to remember. This is why "peg" mnemonic systems work. It's how I came up with the name "Big Blue Saw".

by sivers 11y ago

rubiquity 11y ago

I've done some scuba and I don't get the Lemon Pie name in that context. Care to explain?

zyxley 11y ago
It's the whole point of the linked article. > The LESS it has to do with your category, the better.
- rubiquity 11y ago
  Apparently I'm still really, really bad at this.
  - function_seven 11y ago
    :). Just think to yourself what apples have to do with computers and phones.
    - Stratoscope 11y ago
      The Apple name did have a somewhat contrived connection with computers when the company was first started. Back in 1976, Steve Jobs explained the name to me: "Take a byte of the Apple, get it?" And that's where the famous shape of the logo came from. (I almost ended up working for him at the time - but that is a whole other story!)
      - rebekah-aimee 11y ago
        That's cute! I didn't know that, thanks.
vermontdevil 11y ago
To me I don't think it has anything to do with Scuba per se. More like it's a simple and easy name that you can build your scuba tour business around. In other words - pick a good and easy English name or two and go from there. Avoid hard to pronounce words or smash two words together to make up a new word that means nothing. At least that's how I see it.
gonzo 11y ago
easy as lemon pie

dpcan 11y ago

I was developing websites in 2003, so I feel like I should be able to relate here, but he has this comment at the bottom that I can't figure out... "Use a stock photo CD and find cool pictures that match your name BEFORE you pick the name. If you can find a bunch of $30 images that work with a name, grab the pictures, then the name." Huh?

JoBrad 11y ago
I think he's saying that once you have a set of potential names, get some stock photos/pictures that match up to those names, and then pick a name that you like AND has cool stock photography. That will keep you from picking a name and then having to spend even more time picking photos that go along with your name.

chromaton 11y ago

The name "lemon pie" makes a clear image in your head. This makes it easier to remember. This is why "peg" mnemonic systems work. It's how I came up with the name "Big Blue Saw".