I'm afraid I don't have any ready advice beyond recognizing the increased relevance of youtube/twitch personalities versus traditional games media, particularly

I'm afraid I don't have any ready advice beyond recognizing the increased relevance of youtube/twitch personalities versus traditional games media, particularly for mobile, since the release of your last game. While people with smaller followings won't have any significant impact on awareness for your game, coverage from any of the bigger personalities could transform your sales trajectory over night; just look at Five Nights at Freddy's. I hope things turn around for Spider. Tiger Style is a star in the Austin (indie) game development scene and I am rooting for your continued success.