The hype was back when few knew what it actually was other than "IT" or "Ginger". Example: http://content.time.com/time/specials/packages/article/0,28804,193616

The hype was back when few knew what it actually was other than "IT" or "Ginger". Example: http://content.time.com/time/specials/packages/article/0,28804,1936165_1936240_1936361,00.html http://content.time.com/time/specials/packages/article/0,288...