The field is called "Operations Research". I had the pleasure of meeting Dr Cook in the speaker lounge right before he gave this keynote at Velocity 2012: http

The field is called "Operations Research". I had the pleasure of meeting Dr Cook in the speaker lounge right before he gave this keynote at Velocity 2012: https://www.youtube.com/watch?v=2S0k12uZR14 https://www.youtube.com/watch?v=2S0k12uZR14