Kind of. More even that the idea of drinking huge cans of caffeine is sort of a dirty idea in and of itself. We've got certain images in our heads about chain s

Kind of. More even that the idea of drinking huge cans of caffeine is sort of a dirty idea in and of itself. We've got certain images in our heads about chain smokers and alcoholics, who overindulge themselves in a public fashion; energy drinks have a similar image going for them. The demographic of energy drinkers tends to skew young and heavily male, because the sorts of people who drink it are the sorts who are fine with momentary jolts of energy followed by huge crashes, and who actively desire that as a mood change versus other intoxicants.