The market for watches that cost less than $1,000 is most at risk, as consumers in that price range have indicated they’re the most likely to buy an Apple Watch

The market for watches that cost less than $1,000 is most at risk, as consumers in that price range have indicated they’re the most likely to buy an Apple Watch This makes perfect sense. IPhones are already a status signal, while sub $1000 watches are a pretty ambiguous status signal. If you knew enough about watches to tell a $100 watch from a $500 watch, you probably wouldn't be impressed by either.