close popup, tell them you're not a bot and the tracking cookie belongs to someone human. Ka-ching. close tab without clicking anywhere, you don't tell them tha

close popup, tell them you're not a bot and the tracking cookie belongs to someone human. Ka-ching. close tab without clicking anywhere, you don't tell them that, and they can't really discriminate the user from a bot, and their 'effort' a tracking you failed (or at least, is less reliable)