Do what you can and be able to communicate effectively when a deadline or request cannot be accomplished with the resources (including time) allotted. Just beca

Do what you can and be able to communicate effectively when a deadline or request cannot be accomplished with the resources (including time) allotted. Just because someone wants something done by a certain date doesn't make it possible. Frequently those dates are not related to the complexity of the task but to some external driving force such as marketing.