I picked a niche (US contractor-type businesses)...HVAC, builders, etc. I grabbed contacts off the Internet and started emailing and calling the owners. Cold c

I picked a niche (US contractor-type businesses)...HVAC, builders, etc. I grabbed contacts off the Internet and started emailing and calling the owners. Cold calling if necessary. After about 55 successful calls, I documented 115 specific pains that I grouped into 12 "solutions" I could provide as a SaaS. I'm currently building the first one right now. Also try to find out where your target market hangs out. LinkedIn and Facebook groups are sources of very valuable information...just dont go into the groups and start posting "hey everyone tell me your painz!!!"...you'll be ignored. Build the rapport over time. Lurk for a while, then like some of the posts, then make a few comments, then make your own post in the group based off someone else's recent post and make sure you reference them.