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Idea #1: Go talk to your newsletter subscribers, or whoever you think will be your subscribers. Idea #2: Go talk to your curators, or whoever you think will be
by spinuplabs 11y ago
Idea #1: Go talk to your newsletter subscribers, or whoever you think will be your subscribers.
Idea #2: Go talk to your curators, or whoever you think will be your curators.
Your questions above point to the fact you are trying to solve your problem (how to get customers), rather than your customers problems.
- erikbrodch 11y agoThanks for the reply! I have talked to my curators and some of them told me that they want more engagement with their subscribers. That's my main question, how can I encourage more engagement....
- spinuplabs 11y agoFocus on behaviors rather than what they say. What does "more engagement" look like? What behaviors denote "more engagement"? Once you talk to 10-20 curators you should have a solid understanding of what "more engagement" means to them. From there brainstorm possible solutions that will effect that. Rank your solutions on a graph with Bold - Not Bold on one axis, and Likely to Solve - Unlikely to Solve on the other. Create experiments starting with the most bold and most likely to solve idea. The boldest, most likely to solve idea that subscribers and curators are willing use will probably be innovative and better define your UVP.
- erikbrodch 11y agoThanks, I will do that!
- stephengillie 11y agoTell a subscriber that the curators want to interact with her or him better, and listen to that subscriber. Repeat this maybe a dozen times. Ask your curators if they had any specific ideas for engagement and see what the subscribers think about that. You've got to be your product's non-technical founder, and coordinate with your users and customers to build what they want.
- erikbrodch 11y agoThanks! Do you mean that as the subscriber what would make him/her interact with the curator?