Yes, they are driving people there by putting a 'funded by kickstarter!' logo on the page, non-clickable of course. Even the top-right link to Kickstarter just

Yes, they are driving people there by putting a 'funded by kickstarter!' logo on the page, non-clickable of course. Even the top-right link to Kickstarter just takes you to KS updates, rather than to the project details... Seriously, how many people do they expect to visit this site, and from the meagre content on it, decide to pre-order?