You're talking about the new VAT rules for "Digital goods & services". Any physical product or non-automated service still falls under the old regime whereby yo

You're talking about the new VAT rules for "Digital goods & services". Any physical product or non-automated service still falls under the old regime whereby you can sell to other European countries using the VAT rate of the country you are located, but only up till a certain treshold. After that you will need a VAT number in the other countries you are selling in.