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..well, it's not cognitive dissonance - it's not holding two contradictory thoughts, it's more a refusal to believe and more so a defence of investment. Early
by chippy 11y ago
..well, it's not cognitive dissonance - it's not holding two contradictory thoughts, it's more a refusal to believe and more so a defence of investment.
Early innovators, technologists and many Hacker Newsers have spent thousands in both time and money on Apple. To attack Apple attacks their investment leading to defensive behaviour. To think to yourself "oh, now I'm going to ditch Apple and choose Linux" causes psychological harm as you have to 1) admit that your time and money was wasted on Apple 2) You made the wrong choice and 3) You don't want to learn another technology.
Thus it's easier to fight an attacker than to admit defeat.
- kordless 11y agoDissonance is harder to resolve than it is to 'deal with'. I'd say you are on the mark with your last two statements and wrong about it not being cognitive dissonance. I can only claim that because I spend an inordinate amount of time thinking about it in terms of cloud services and trust. :)