There are many that meet these criteria: Amazon Redshift, Google BigQuery, Microsoft Azure SQL Data Warehouse, Hive, Spark, Greenplum, Vertica, Impala (the list

There are many that meet these criteria: Amazon Redshift, Google BigQuery, Microsoft Azure SQL Data Warehouse, Hive, Spark, Greenplum, Vertica, Impala (the list goes on!). The largest technology companies (Amazon, Google, Microsoft) are investing in, and subsidizing, these data warehousing solutions. It’s a crucial component to nearly every business, which naturally draws the attention of the tech titans. All good and dandy, but I'm curious if there's any research on the perception and the willingness of enterprises about storing strategically insightful data offsite on cloud databases?