The market value of your time and energy is not well-defined, while the company has aggregated data so they can better price the value of '1 hour on Friday nigh

The market value of your time and energy is not well-defined, while the company has aggregated data so they can better price the value of '1 hour on Friday night' versus '1 hour on Tuesday afternoon'. This information asymmetry is not present when I go to the grocery store, especially with apps that can compare the price of an apple at Safeway vs Market Basket. In technical terms, there should exist an intersection between your marginal propensity to spend and your marginal utility of leisure (i.e. not working). But if you can't determine your fair 'value' when working shitty hours, then your 'calculations' can't be correct.