In your case the decision to go with Macs was absolutely justified. I would have done the same. BTW, Adobe products run just fine on Windows --we do it all th

In your case the decision to go with Macs was absolutely justified. I would have done the same. BTW, Adobe products run just fine on Windows --we do it all the time. And everything else you do can be done on a PC just as well. Frankly, we've been using PC's and Macs since, well, they came out eons ago. Starting with the original IBM PC and the first Macintosh. Hardware and reliability problems are exactly the same on both platforms. In the early years of "pc clones" there were lots of problems with crappy third party hardware. Today you could blindly purchase anything at a place like Best Buy and walk away with a reliable and very capable machine. It's the same with cars. Thirty years ago buying car was almost a lottery outside of premium models and brands. Today you can blindly buy anything in the US and walk away with a car you can easily drive 200,000 miles without problems. So, why did I say your decision was justified when most of your points might be of questionable merit from a "parts and features" perspective? Well, for one thing, yours is NOT a normal company. Your metrics are very different from those of the average small business anywhere on the planet. That is probably the case for any company that deals in knowledge or information products rather than physical goods. It is likely that your computers represent the single largest capex item in your books. You don't have inventory, raw materials, warehousing, regulatory/recycling concerns, etc. Your margins are likely far larger than normal businesses. Yet there is one item in your list that justifies the decision far better than anything else: Your client profile. Presenting the right image to clients and customers is of paramount importance. Nobody wants to walk into a dirty restaurant. You have to communicate the right message to your clients the minute they walk through your front door. A huge portion of the impression we develop of someone or something happens visually. When they open that door and walk into your lobby they have to see elegance, sophistication, inventiveness, creativity or, depending on your niche, an out-of-the-box and maybe even extreme sensibility. When walking into the conference room, same thing. While doing a tour of your working space they need to have the same message communicated over and over again. This is a case where Apple has done an amazing job of communicating technical and aesthetic sophistication, creativity and a whole list of qualities that absolutely speaks to your clients like almost nothing else could. If you had beautiful tables and conference rooms with amazing PC's on them you would probably be missing that extra element. This, despite the fact that the PC's could do absolutely everything you are doing for a lower capex cost. Having Apple products throughout makes that lobby, desk and conference room far more valuable as a marketing and positioning tool than anything else you could showcase anywhere in your company. You could have a bunch of Teslas outside. If they walk into your creative space and see a bunch of PC's you would have made a huge mistake. The same would not be true if you were running a garment manufacturing business, a food co-packer or dry cleaner. In that case the Apple hardware would say nothing and provide little value. So, yes, I agree, not for all of your reasons but for perhaps the most important one: Positioning.