I almost stopped reading at that point... A very wise and extremely successful businessman I know has as one of the core values of his businesses that we DO NO

I almost stopped reading at that point... A very wise and extremely successful businessman I know has as one of the core values of his businesses that we DO NOT BAD MOUTH THE COMPETITION!. Employees caught spreading rumors about competitors are reprimanded. Why? Because it makes the business look insecure. Your goal should be to be so much better than your competitors that there is no need to even address the issue. Trash talking your competition might net you some really short-term users/customers...but if you're not actually better, this bump will be very short lived.