I believe this other article was posted about a month ago and may be very germane: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115210

I believe this other article was posted about a month ago and may be very germane: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115210&lfe=1 http://www.mediapost.com/publications/?fa=Articles.showArtic... In brief: only 32% of Internet users clicked on at least one ad in a month, and 8% of users accounted for 85% of ad clicks. The people using ad blocking software are not the people often clicking on these ads, and most of the clicks come from people who click on a lot of ads and are (I'm guessing by this behavior) unlikely to install an ad blocker. In other words, ad blocking is not a threat.