To clarify, the problem is that most people are only talking about "organic retention" when they say "retention", and ignore any "paid retention". So in my exa

To clarify, the problem is that most people are only talking about "organic retention" when they say "retention", and ignore any "paid retention". So in my example, I can get a very high percentage of people to return if I continue to spend money. But if I stop spending money to acquire users, they mostly stop coming back.