3 ms·

Sounds like you could command a relatively decent salary, if you can prove your claims via portfolio or testing, but that would also depend on your location, pr

by luxpir 11y ago

Sounds like you could command a relatively decent salary, if you can prove your claims via portfolio or testing, but that would also depend on your location, presumably. Where are you based? SV, London, Nowhereville have massive differences in average salary levels. What I'm really interested in though is how your PPC campaign manages an 800% return. Ideally you'd tell me in detail about the business but of course understand you can't. Some general info might be nice though?

fe-throwaway 11y ago
I'm located in Los Angeles but I'm open to moving anywhere. Yeah wouldn't be too smart for me to out all the details on here but it's a niche ecommerce store for a type of product that has gotten extremely popular over the past year or two. IMO there's several reasons to why I'm getting 800%. I believe conversion rate optimization will only get you so far. Focusing on developing the product(getting better prices, reducing freight costs, figuring out different angles to sell/market the product) is where you'll see the best results IMO. My prices are way lower than the competition.. Sometimes up to 40% cheaper. I can't divulge too much here but I move more volume than a majority of my competition so I can either get better prices from the manufacturer or just settle for lower margins. My competition is all mom & pop shops.. None of these shops have the luxury of having development work done without any costs so all these sites are poorly made. They're all pretty much stuck using 2008 technology and with no design/branding work done. I'm always optimizing the mobile experience. I probably push a commit up at least once a week for this alone. Mobile accounts for 75% of my total revenue. I think the big thing here is I just got in at the right time. I started this store right before these types of products started blowing up. So when it did start getting really popular, I already had the infrastructure in place. I think this luck mixed in with the domain knowledge I've gained from working with PPC over the years is how I'm hitting that number.

by luxpir 11y ago

fe-throwaway 11y ago

I'm located in Los Angeles but I'm open to moving anywhere. Yeah wouldn't be too smart for me to out all the details on here but it's a niche ecommerce store for a type of product that has gotten extremely popular over the past year or two. IMO there's several reasons to why I'm getting 800%. I believe conversion rate optimization will only get you so far. Focusing on developing the product(getting better prices, reducing freight costs, figuring out different angles to sell/market the product) is where you'll see the best results IMO. My prices are way lower than the competition.. Sometimes up to 40% cheaper. I can't divulge too much here but I move more volume than a majority of my competition so I can either get better prices from the manufacturer or just settle for lower margins. My competition is all mom & pop shops.. None of these shops have the luxury of having development work done without any costs so all these sites are poorly made. They're all pretty much stuck using 2008 technology and with no design/branding work done. I'm always optimizing the mobile experience. I probably push a commit up at least once a week for this alone. Mobile accounts for 75% of my total revenue. I think the big thing here is I just got in at the right time. I started this store right before these types of products started blowing up. So when it did start getting really popular, I already had the infrastructure in place. I think this luck mixed in with the domain knowledge I've gained from working with PPC over the years is how I'm hitting that number.