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I personally find the "NOMIDDLEMAN" logo hard to read because the words blend together - maybe the word "middle" should be a lighter colour? On the "How we do
by Retr0spectrum 11y ago
I personally find the "NOMIDDLEMAN" logo hard to read because the words blend together - maybe the word "middle" should be a lighter colour?
On the "How we do it" page, there is some kind of gramatical error in this phrase: "...a product is marked up
many by the time it reaches the customer..."
I'm also not convinced by the explaination. In most cases the supply chain is simply Manufacturer -> Retailer -> Customer, and I don't see how this is changed. The name makes no sense to me because nomiddleman.co is itself a middleman.
Also, this: http://www.ronstauffer.com/blog/why-not-to-use-a-co-domain/ http://www.ronstauffer.com/blog/why-not-to-use-a-co-domain/
- jawns 11y agoI agree completely. The very first thing I thought when I landed on the site is, "I'll bet NOMIDDLEMAN is the middleman." There is, however, a way to do this that doesn't immediately sound contradictory. You use the marketing term "factory direct." Lots of successful businesses use this model. One other thing that might be hurting the site is that the value proposition -- "If you can wait a little longer than normal to receive your furniture, we can save you a lot of money" -- only gets fully explained by clicking on the tiny "How We Do It" link at the bottom of the page. I would make the text "IF YOU CAN WAIT 8 WEEKS, WE WILL SAVE YOU UP TO 50%" a hyperlink to that page.