I dont think Uber is going anywhere soon. It has such a strong brand. Everyone I know trusts uber a lot more than there local cab companies. They seem to be fo

I dont think Uber is going anywhere soon. It has such a strong brand. Everyone I know trusts uber a lot more than there local cab companies. They seem to be following the same pattern as large supermarkets: - Move into an unserved area - Offer goods/services at rock-bottom prices - As competition reduces, increase prices and squeeze suppliers - Profit, profit, profit! An interesting example of this is Tesco (https://en.wikipedia.org/wiki/Tesco https://en.wikipedia.org/wiki/Tesco), who at one point were receiving one pound in seven spent in the UK. According to the wiki, that's now widened to one in every ten pounds. The other interesting angle is that Tesco have been hugely profitable until this year, when they reported a loss of nearly six billion pounds. We'll have to see what happens next.