My understanding from talking with people close to the company is that they have a process for opening one city. It's a specific number of people in exact posit

My understanding from talking with people close to the company is that they have a process for opening one city. It's a specific number of people in exact positions (15, if I remember correctly)? They go out and clone the exact process/number of people in each new city. It starts with one person who is responsible for spearheading the operation; that person is supposed to find, hire, and manage the other 14. It's like Uber is opening up franchises of itself. The model has been nailed, so it's just a matter of cloning/duplicating that model. I'm not certain on all of the details, but I find it absolutely fascinating.