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I saw an interesting stat recently: the average hour of broadcast TV has traditionally had between 12 and 18 minutes of advertising, whereas on the web the most
by nugget 11y ago
I saw an interesting stat recently: the average hour of broadcast TV has traditionally had between 12 and 18 minutes of advertising, whereas on the web the most people seem to put up with is about 6 minutes per hour. That means that even in a best case where ads transition over to web along with all tv viewership (and people don't favor ad free, subscription services), 2/3rds of that advertising medium is gone.
- wldcordeiro 11y agoThat's for now, I wouldn't be surprised if over time it meets or exceeds the TV minutes.
- yareally 11y agoI'm sure it will eventually meet TV in # of commericals, just most potential advertisers haven't made the full leap into online video ads yet and content publishers are probably reluctant on increasing video ad quantities until they're certain they have an audience that will accept them. People once said the same thing about satellite and cable being great because they didn't have as many commercials as traditional broadcast TV. Once cable channels had broadcasting quality on par with traditional TV and audiences committed to watching their shows, commercials increased until they were on par.
- saurik 11y agoIn practice, the experience of six minutes of ads when watching television on the web is watching the same two advertisements six times each, so I would not be surprised if people had much less ability to tolerate them for very long.