It's a straightforward collective action problem. However, annoying interruption ads work only when they can successfully interrupt people - through pop-ups, fl

It's a straightforward collective action problem. However, annoying interruption ads work only when they can successfully interrupt people - through pop-ups, flashing, grabbing focus, and all the other annoying things they do. It seems to me that the widespread adoption of adblocking software can only hurt the annoying, short-term thinking advertisers and help the not-annoying, long-term thinking advertisers. As it gets easier to avoid annoying ads, the PR cost of being annoying will continue to rise until it starts hurting annoying advertisers in the short term - in effect, internalizing the negative externality of their activities.