This isn't just about reuse and embedding. Permissive licensing would include the ability to format shift; technically, it's illegal to rip a DVD and convert it

This isn't just about reuse and embedding. Permissive licensing would include the ability to format shift; technically, it's illegal to rip a DVD and convert it for play on your iPod or other video player. What's interesting is that Disney does seem to be getting it on recent DVD releases—by including a iTunes digital copy for use by the purchaser on the release. At Costco the other week, I saw something even more interesting: a combination digital, Blu-Ray, and DVD release of a number of Disney's recent films.