3 ms·

Is it just me or does this seem like Jason is advocating the "get as many eyeballs as you can" business model//frenzy of web 1.0?

• iamelgringo 19y ago
  He is. But also qualifies that this is especially true for Twitter. You have to read the footnote: Note: if you're not a player like Ev, and you don't have unlimited access to capital do not take this advice and focus on building revenue streams.
• aristus 19y ago
  Yes and no. The eyeballs model has been maligned too much, I think. If you have 10-20M attentive people, it is easy to make money. Just ask NBC or USA Today. Then ask them about their plans now that their audiences are declining. The great thing about the massive-eyeballs model is that it's very easy to measure, very easy to pick and choose between advertisers, etc. The bad thing is that it reminds me of that saying "if X is so easy, why isn't everyone doing it?" Well, everyone is. So they need lock-in mechanisms like subscriptions. In short, it's fragile & cut-throat but it has a great potential for buckets of easy cash.
  • ojbyrne 19y ago
    I think that the "eyeball" model is fine, as long as you're not spending too much money to get those eyeballs, which was the problem with web 1.0.
    • Fuca 19y ago
      Amen to that.