You actually have to look at Microsoft as part victim here. The company at fault is the subcontractor, and Microsoft handled it quickly and appropriately once n

You actually have to look at Microsoft as part victim here. The company at fault is the subcontractor, and Microsoft handled it quickly and appropriately once notified of the issue. Plurk could have handled this differently from the start, but chose the publicity route and it got them noticed. Now the publicity train has left the station and they have not realized it, but soon they will see the goodwill they gained can be quickly lost if they push this too far.