I guess it's what you are used to. Back in the days I toyed with music production and actual hardware units usually had names like synthesizer/flanger/phaser/eq

I guess it's what you are used to. Back in the days I toyed with music production and actual hardware units usually had names like synthesizer/flanger/phaser/equalizer/mixer/processor (so not the verbs like synthesize/flange/phase/equalize/mix/process) and I just took over those. There might be counter examples of course but I cannot come up with one atm.