"Like every tech company nowadays, Apple wants to do it all." I'd say that Apple has always wanted to do it all. They've always built the OS + the hardware + t

"Like every tech company nowadays, Apple wants to do it all." I'd say that Apple has always wanted to do it all. They've always built the OS + the hardware + the software. Arguably, it's that "end to end design" that's helped them achieve their success.