The problem, of course, is that enforcing that in courts is expensive. Heck, unless he kept a separate record of his purchases (ADDED: tjl pointed out he very

The problem, of course, is that enforcing that in courts is expensive. Heck, unless he kept a separate record of his purchases (ADDED: tjl pointed out he very possiblely has that in his emails), he doesn't even know prior to discovery what his damages are. At least the net also allows trying to enforce this in the court of public opinion.