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There seem to me to be too many places to go from the home page. Don't Features, FAQ, About, Tour, and Guides all just really mean "Tell me more?" My first thou
by DanielStraight 17y ago
There seem to me to be too many places to go from the home page. Don't Features, FAQ, About, Tour, and Guides all just really mean "Tell me more?" My first thought when landing was, "What does a typical coupon look like," but I had (and still have) no idea what I would click to find that out.
Also, the blog is a dead end. Once you get there, your back button is the only way to get out (the logo doesn't even link back to the home page, which is never ok). The back button is not navigation.
There seem to be too many pricing options, and they are confusing (not to mention the confusion of "pricing" and "free account" being right next to each other on the home page). What could one possibly do with 1 coupon for all time and emailing it only 3 times a month? Do you pay for the emails you send in "included emails?" Why mention a setup fee at all if you don't have one? Instead of repeating things which are in all accounts, put them in an "all accounts come with" section so the user can actually see what the difference between the accounts is (same goes for the feature comparison).
Actually, I think something like this would make more sense to be priced by actual usage.
The FAQ page does not give any visual cue that the questions are items in a list. It looks like a single paragraph.
And wait... someone from Pixar gave you a testimonial and it's hidden with poor contrast at the bottom of the page?
Don't get me wrong. The site looks great. It just simultaneously has too much information and too little (because it's too hard to find anything).