They didn't keep their costs low (too many employee perks/parties and stuff), the operation was wholly dependent on investors, and to start with, the idea wasn'

They didn't keep their costs low (too many employee perks/parties and stuff), the operation was wholly dependent on investors, and to start with, the idea wasn't all that scalable anyway (1-on-1 hiring is tricky, to say that you'll find the best talent for a company is an over-statement.)