Those few hours can be critical when you're trying to stay ahead of the news cycle, because you have to race with news deadlines (at newspapers, PR wires, tv st

Those few hours can be critical when you're trying to stay ahead of the news cycle, because you have to race with news deadlines (at newspapers, PR wires, tv stations, etc.) The difference of a few minutes can be the difference between a minor story of "Microsoft withdraws website over legal issue" and a major story "Scandal: Microsoft rips off competitor; ignores allegations". Geeks embbeded in a 24-hour web-newscycle often forget that most of the worlds news cycle still revolves around newsroom deadlines.