Effort carries meaning. It shifts focus around and introduces exquisite nuances or even a sub-text (i.e. what if John has mixed feelings about his current girlf

Effort carries meaning. It shifts focus around and introduces exquisite nuances or even a sub-text (i.e. what if John has mixed feelings about his current girlfriend?) It boosts thinking. It works visually as well with, for example, what R. Barthes called "punctum."