I would agree with you if it were a smaller company, but at IKEA's volume, it does make sense. Also, it's "mainstream" again, with Apple as the trendsetter. h

I would agree with you if it were a smaller company, but at IKEA's volume, it does make sense. Also, it's "mainstream" again, with Apple as the trendsetter. http://www.strategy-business.com/blog/Vertical-Integration-2-0-An-Old-Strategy-Makes-a-Comeback?gko=41fe1 http://www.strategy-business.com/blog/Vertical-Integration-2... http://business.time.com/2012/03/16/how-apple-made-vertical-integration-hot-again-too-hot-maybe/ http://business.time.com/2012/03/16/how-apple-made-vertical-...