> More and more non-tech people I know are running ad blockers these days As others have pointed out in this thread, an ad-blocker is like a condom in 2015 to

> More and more non-tech people I know are running ad blockers these days As others have pointed out in this thread, an ad-blocker is like a condom in 2015 to protect you from malware, it's not just to claim back your privacy. Whenever I setup / fix a non-technical person's computer I always install it - even fairly legitimate sites have the "Download this to make your PC faster!" ads. The point about people not knowing is a good one. Rather than focussing on building better ad-blocking technology, maybe we should focusing on educating people and getting DNT and such written into law?