Yes. They're commoditizing their complement. As a hardware manufacture, their platform is more valuable the more apps are available for it. A phone with thre

Yes. They're commoditizing their complement. As a hardware manufacture, their platform is more valuable the more apps are available for it. A phone with three apps will not sell as many units as a phone with a million apps. It's in Apple's best interest to drive the cost of apps down and the number of apps up. The more 3rd party companies they can get building free things that add value to their platform, the better. It's the reason that $1.99 is "a lot to pay for a game", and why the iPhone makes Apple so much money.