Great ideas! We did sneak in an option for a 'one off' payment in amongst the monthly subscriptions, but it may be too confusing for people to understand. Per

Great ideas! We did sneak in an option for a 'one off' payment in amongst the monthly subscriptions, but it may be too confusing for people to understand. Perhaps we will look at dropping subscription and just going one off? The other ideas are intriguing. Never thought about making the unlimited plan closer in price to the base plan as a mental exercise in perceived value. May try that before going free etc. I have posted about the web app in a couple of small business forums - really just trying to identify and pick away at the niches, but I may approach wider industry/automobile groups as well to see. In all our targeted advertising (FB. Twitter etc.) I have always narrowed down the focus to small business, freelancers, solo entrepreneurs etc. in the hope of hitting our target market. Perhaps I have been TOO narrow though?!? There could be a target market that I have missed altogether?